Dr. Jr Free Essays

1) Describe what happens in every one of the four pieces of the hydrologic cycle and how each piece of the hydrologic cycle is identified with the following piece of the cycle. The four pieces of the hydrologic cycle are dissipation, buildup, precipitation and spillover. Water vanished from the sea in the end consolidates as water beads in mists. We will compose a custom paper test on Dr. Jr or on the other hand any comparable point just for you Request Now In the event that the cloud develops sufficiently huge, the beads mix and fall as precipitation, for the most part as downpour, now and again as day off ice. The cycling of water atoms from the sea to the air to the land and back to the sea. 2) Examine the northwestern part in the nation of Brazil in Figures 2-33, 4-14 and 4-22. a) What sort of atmosphere does northwestern Brazil experience? Muggy Equatorial b) What kind of soil does northwestern Brazil have? c) What sort of biome is situated in northwestern Brazil? 3) Based on your answers from #2, clarify the connections that exist between the atmosphere, soil and biome of northwestern Brazil. ) According to Figure 4-22, in which major earthbound biome is eastern Nebraska arranged? What major earthly biome grouping is situated toward the east of that found in eastern Nebraska? Which atmosphere factor (temperature or precipitation) clarifies the contrast between the two biomes? 5) Explain the terms deforestation and desertification. Give one case of how the two are extraordinary. Give one case of how the two are comparable. ) What is the distinction between a sustainable and a nonrenewab le asset? Give one case of each. 7) What is temperature reversal, and how can it influence urban air contamination issues? 8) What is implied by the term â€Å"nonpoint source pollution†? Rundown two models. 9) Describe, with a case of each, the impacts of social qualities, level of innovation, and monetary frameworks on characteristic asset esteem. 10) Explain two contentions for and two contentions against atomic force. Step by step instructions to refer to Dr. Jr, Essay models

Bless Me Ultima Book Report Essay -- essays research papers

Book Report: Favor Me, Ultima Title of Work: Bless Me Ultima Writer and Date Written: Rudolfo Anaya 1972 Nation of Author: New Mexico, USA Characters: Ultima-An old Curandera who comes to go through her last days with Antonio and his family. She is Tony’s coach and encourages him to locate the correct way for his life.  â â â â â â â â â Antonio Marez-A little fellow who is conflicted between his folks: a Marez and a Luna. Be that as it may, with the assistance of Ultima, he finds his own fate. He yearns for information: he is a knick-knacks kid, a remarkable understudy, and a scrutinizing admirer.  â â â â â â â â â Maria Luna - Antonio’s mother. A benevolent lady who’s one dream is to see her most youthful child become a minister. She is fixated on his instruction and pushes him to find out about the way of life of her family, the Lunas.  â â â â â â â â â Gabriel Marez-Antonio’s father. A pleased man, a joyful farmer on the fields who will in general push his child away from his mother’s defensive arms. He is regularly discouraged in light of the fact that he surrendered his way of life for his significant other. His fantasy in to move to California.           Lupito-A man turned distraught by the happenings of the war who executes the sherriff of the town without hesitating. It is his blood that first pollutes the waterway. The memory of his passing remains with Tony all through the novel and makes him consider the distinction among great and abhorrence and absolution.  â â â â â â â â â Narciso-A noteworthy man who attempts to shield Ultima from hurt. As a result of the loss of his young spouse, Narciso starts to drink and is known as the town alcoholic. Through his nursery, Narciso makes enchantment by developing lovely blossoms and plants. He is later executed by Tenorio without a second thought while attempting to caution Ultima of mischief and is covered as the town alcoholic rather than the saint that he is.  â â â â â â â â â Leon, Andrew, and Eugene-Tony’s siblings. The mammoths in his fantasy. They head out to battle the War and return developed men with their own fantasies and convictions. The unavoidably break the core of their glad dad by going out all alone and not helping him satisfy his fantasy about moving to California.  â â â â â â &n... ...ment in which the story happens. His ellaborate portrayal of the llano shows you the excellence of Spanish America and encourages you to comprehend the anxious culture of the vaqueros who meander across it. Likewise, Anaya gives you a point by point depiction of El Puerto. The town wherein the Lunas dwell. The symbolism in this depiction likewise causes you to comprehend the way of life of the ranchers, the quiet and calm individuals who plant their yields by the light of the moon and live in harmony. Symbolism assumes and significant job in this novel on the grounds that without it, certain perspectives, for example, the purpose of perspectives on both the Lunas and the Marez faimy, could never be comprehended . Criticalness of Title of Work: The title of the novel: Bless Me, Ultima shows the force and information on Ultima. Toward the finish of the story, Antonio says, â€Å"Bless me, Ultima† (260). With these words you locate the importance of the title. Author’s Techniques: Rudolfo Anaya utilizes numerous Spanish expressions in this book. The explanation behind this is to show the way of life of the characters in the novel. Additionally he utilizes symbolism to clarify the excellence of the llano the Spanish America. By utilizing both these procedures in his composition, Anaya bring s the genuine culture of

Global Implications for Your Profession Fashion Industry Assignment

Worldwide Implications for Your Profession Fashion Industry - Assignment Example The paper Worldwide Implications for Your Profession Fashion Industry investigates Implications of the Corporate Power Global Trends to the Fashion Industry. Thusly, worldwide culture, world economy, and individual ways of life consistently take on new shapes aws the world opens up to exchange. The style business is among the numerous zones that have encountered these emotional changes as corporate organizations contend to deliver and advertise new forms and garments to satisfy the needs of worldwide clients. Corporate force has incredibly impacted the design business as far as assortment inside areas, consistency across fringes, natural, and work concerns.As corporate associations advertize their style merchandise in magazines, films, and other media channels, a worldwide style advances sometimes across various societies and outskirts (Rabine para 2). For instance, athletic shoes, T-shirts, pants, and baseball tops discover their way to the remotest towns in Africa. African, Asian, and Western style duplicate each other in planning their dress. Pretty much every enormous shopping center the world over is presently lodging all the styles. Each purchaser can make certain to get their taste paying little mind to sexual orientation, age, ethnicity, subculture, and calling. Rabine says that clients in overwhelming Western nations have come to see globalization as a bounty of designs that monster retailers sell. The retailers redesign stock and lead transnational exchanges at the snap of a catch or a key.

Contemporary Mexico Insights from The Labyrinth of Solitude - 1100 Words

Contemporary Mexico: Insights from The Labyrinth of Solitude (Essay Sample) Content: Firstname Lastname Instructor’s Name Course Number  DATE \@ "d MMMM yyyy" 9 October 2016 Contemporary Mexico: Insights from The Labyrinth of Solitude Few books describe contemporary Mexico as well as The Labyrinth of Solitude by Octavio Paz. The consensus among some of the book’s critics is to treat it as a collection of essays with more fiction than as a record of history. On the face of it, there is no thesis that one can gather from it owing to its lack of empirical evidence. Its emphasis on ancient Mexican myths (Aztec,) the myths and archetypes created after the first European contact, and the myths present in Mexico at the time Paz wrote his book, give credence to this argument. However, The Labyrinth of Solitude does manage to articulate some truths about Mexico and Mexicans. It uses images and symbols such as Llorona, La Malinche, which capture the struggle with identity and a lot of soul searching among Native Americans trying to come to te rms with the present geo-political climate, family structure, the prevailing myths, and the genocide that marked the European invasion (Hurtado). Paz portrays the Mexicans as superficial, hiding their true emotions behind masks. The Mexicans portrayed in the book are both real flesh and blood, and mythical at the same time. This makes it hard to use his book as a coherent record of Mexican history. However, one must consider the psychological turmoil and suffering that the common Mexican, and their Native American forbearers, have experienced during their lifetimes. One would imagine that, rather than openly show this affliction, many would rather wear ‘masks’ of smiles, and seek solace in a wide array of myths. Paz may have used it to show glimpses of the ‘literary’ solace that many Mexicans seek from the harshness and brutality that they suffered after the European invasion. He uses the Pachucos to add emphasis to the solitude brought forth by a failure to fit into society. On closer look, however, it becomes apparent that these are young men reeling from the psychological devastation of war. The Pachucos are misfits in the present society. They are victims of a broken family structure that suffered from war and genocide. The Labyrinth of Solitude gives death as a reason for the solitude. The Mexicans have come to celebrate death and at the same time loathe it. The Day of the Dead was not a national holiday until the 1960s when the Mexican government adopted it. Native Mexicans marked it even before Spanish colonization, but its commemoration dates changed after that. It has seen its adoption across cultures. Mexicans, as Native Americans, have endured the most of genocide and mass killings (Stannard). This was a common phenomenon in the Americas during the European invasion. According to Stannard, only one in twenty natives present during the first encounter with Europeans stood in the aftermath of the bloodbath that ensued. Tha t said, stories such as the unrelenting resistance of the natives, and the Mayan woman who was fed to the dogs, depict a form of bravery in stark contrast with Mexicans said to hide behind masks. The more plausible cause of self-denial, as the masks show, may be the struggle with identity. Mexicans are stuck between two cultures, the Native American culture, and the Spanish culture. Paz seems to portray that this is a phenomenon peculiar to the Mexicans. In The Sons of La Malinche, shows the changing La Malinche meaning and symbolism. There is an attempt to reconcile this icon with the different things that she has represented over the years. She embodies treachery, yet some consider her as the mother of the New Mexicans. Contemporary Mexican Art has often portrayed her as an evil temptress, and her name is synonymous with disloyalty. To identify her proper place in Mexico’s history, there is a need to trace the social and political changes that blight her narrative. At t he time Paz wrote the first essays that later formed this book, Mexico was still reeling from the indirect effects of the Mexican Revolution. The changing meaning of La Malinche mentioned earlier is proof of the country’s changing political landscape. At the time of the European occupation, she was the traitor that sold the natives’ secrets to the Spanish. At the time of the Mexican Revolution, s...

Justification And Relevance Of Lesson - 895 Words

Justification and Relevance of Lesson The students have learned about the heart, and about several conditions that may affect it. Moreover, they have learned the effects that cholesterol (LDL and HDL) has in the overall integrity or demise of the human body. In this new segment, they will learn about familial hypercholesterolemia (FH), and they will relate it to Anna’s cause of death—after running a gel electrophoresis experiment that will help identify whether or not Anna had the gene that codes for the FH mutation. This will further their knowledge about potential conditions that may have played a key role in Anna’s death. Standards and Learning Objectives Content Learning Standards (s) DCI-LS1.A: From molecules to organisms-structure and function. All cells contain genetic information in the form of DNA molecules. Genes are regions in the DNA that contain the instructions that code for the formation of proteins, which carry out most of the work of cells. Common Core State Standards AS.R.4- Reading: Interpret words and phrases as they are used in a text, including determining technical, connotative, and figurative meanings. Learning Objective (s) The students will be able to apply what they know about gel electrophoresis to identify an FH mutation in DNA. The students will apply genetics to what they learned about Ana and relatives hypercholesterolemia (FH mutation). Student Friendly Learning Objectives (Posted on the white board) I can apply what I know about gelShow MoreRelatedJustification And Relevance Of Lesson Essay954 Words   |  4 PagesJustification and Relevance of Lesson Energy is the ability to do work. It has the potential to make changes, and any changes are due to work being done. This is significant because work can generate energy, and energy itself can do work (i.e., work done on windmills by the wind produces energy, and energy is used in homes to do work). 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They cited that low sample sizes are historically common in aboriginal specific research (Gordon, et al 2014, p.7). Therefore, the small sample population and survey participation rates are adequate. Focus groups in a qualitative study allow the researcher to interview several participants simultaneously. Numbers of those within the group are typically no moreRead MoreMartin Luther s Transformation Of Christianity1120 Words   |  5 Pagesabout a number of the doctrines, beliefs and practices of the Church (Christian History, 2008). These questions became the foundations of the development of his own ideas, formulating them into a doctrine of justification. â€Å"This one and firm rock, which we call the doctrine of justification, is the chief article of the whole Christian doctrine, which comprehends the understanding of all godliness† (Paul. A Bishop, 2011). He started challenging the Church by the 95 Theses, a list of his questionsRead MoreShould the U.S. Government Drop Its Sanctions against Cuba?1676 Words   |  7 Pagesdemocracy and freedom to the people of Cuba, and now it is time to make a new beginning by lifting the embargos, and engaging with Cuba thr ough public diplomacy, communication and international aid. The atrocities of the Second World War were great lessons for humanity about the devastating effect of the use of arms. Specially, the development of atomic bombs, and the possession of mutually assured self-destruction nuclear weapons by the United States and the former Soviet Union renders the use of armsRead MoreAssessment And Data Driven Instruction1495 Words   |  6 PagesAssessment: What is it good for? Rationale Assessment and data driven instruction are a vital part of teaching. Assessments are used frequently to guide the proceeding lessons. I am interested in learning more about the different types of assessments and the appropriate uses of each. I think it is critical as a future teacher to have many resources to back up my techniques, especially with the growing interest in data and tracking students’ progress. Gathering information about assessments willRead MoreThe World And Various Religious Phenomena1363 Words   |  6 Pagesbeen viewed as a mystery to many, with no specific aspect attributed to its existence. Theories and experiments are used to explain its significance and relevance in human life. Organized religion emerged later to offer a channel through which social and economically large populations would attain their stability. It served to provide justification to the central authority and a great extent, emphasized on doing what is right for the sake of proper relationships. On the other hand, organized religionRead MoreSteps to Writing a Grant Proposal1257 Words   |  6 Pagesfinding the appropriate request for proposal or application is to write an abstract for the proposal, which would include a summary of the proposal with the agency name, type, purpose and objectives, interventions, target population, location, and relevance of the proposed program to the funding intentions (Terao Yuen, 2003). The next phase of the proposal would be the table of contents, which is a guide of the contents covered and their location within the proposal. Other important parts of theRead MoreCelta: Assignment 3: Skills-Related1182 Words   |  5 Pagesï » ¿CELTA-June 2013 Assignment 3: Skills-Related Part1: Justification of material choice For this Skills-related assignment, my choice of authentic reading material is â€Å"Few Places with Better Stories†. from Asian Geographic magazine (no 78 issue 1/2011, pages 30 and 35). As this magazine is widely read and it is also a popular TV channel, the students will be able to relate to it easily. I decided to use this article as I think it is appropriate for English Language learners at the Intermediate levelRead MoreHSC English Advanced Course Module B: Critical Study of Texts1532 Words   |  6 Pagesof the film versions and writes a 3-page essay regarding how this difference impacts the overall interpretation of the film In groups, students select one large feature of the text and develop a means of representing this element on film, with justification based on the meaning of such a representation 3 films Formative Assessment Task: Students to visually represent a Scene, Character, Relationship or Theme from Romeo Juliet by William Shakespeare. Students are to submit or perform your Visual

Women Suffrage Movement Essay - 1806 Words

Today, we take for granted what our ancestors accomplished for us. Day by day we exercise our rights as humans that were fought for. Until 1920, women were not allowed to vote. They were seen as humans that belonged at home to do housework and cook meals for their families. They had no say in what went on around them and had to endure the discrimination that women weren’t capable of anything. It had always been a fight for women to be seen as equal and still is today. When exactly did the movement for women’s suffrage begin and become national? It dates as far back as 1848 when the first convention was initiated. If you do the math that means it took around 70 years for women to accomplish what they were fighting for, the right to vote.†¦show more content†¦Ã¢â‚¬Å"In 1893 to 1896, the newest states Wyoming, Colorado, Utah and Idaho amended their state constitutions to include women’s suffrage† (Lewis). This was a step in the right direction. The or ganization kept working hard and organized tons of campaigns to get the movement on state ballots, however, every time they were on the ballots they did not go through. As of 1906, the leaders who started the movement had all passed away. In spite of this, from 1910 to 1912 Washington State, California, Michigan, Kansas, Oregon, and Arizona had all approved of women’s suffrage (Lewis). The states passing these laws created a fear in the Southern states that this progression in the movement would impact the voting rights for African Americans. The end of this large organization was near and a new organization created by Lucy Burns and Alice Paul called the Congressional Committee had been created within NAWSA and was later called the National Woman’s Party. In 1872, Susan B. Anthony was arrested after voting illegally in the presidential election. She was fined $100 but refused to pay. Not only did she refuse but she spoke out to everyone about it. â€Å"‘Friends and fellow citizens: I stand before you tonight under indictment for the alleged crime of having voted at the last presidential election, without having a lawful right to vote. It shall be my work this evening to prove to you that in thus voting, I not only committed no crime, but, instead, simplyShow MoreRelatedRalph Waldo Emersons Connection To Transcendentalism1223 Words   |  5 PagesWaldo Emerson who was part of the Transcendentalist movement which geared philosophical thinking that involved viewing women as equal. Philip F. Gura, Transcendentalism and Social Reform, History Now, assessed May 14, 2017, https://www.gilderlehrman.org/history-by-era/first-age-reform/essays/transcendentalism-and-social-reform. 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Westling English III 13 October 2017  Outline Thesis Statement: Due to the Hardiments of Determined Females, Because of their Hostile feelings towards Woman Suffrage, Society began to view them as a part of the Union. Introduction I. Suppressed Women of the 19th Century Women s Role in Society Woodrow Wilson s Beliefs. The Society s beliefs on Woman Suffrage II. Woman Suffrage Movement Susan Brownell Anthony s contribution CarrieRead MoreA Timeline of Gendered Movements849 Words   |  3 PagesGendered Movements 1. Timeline 1869 Susan B. Anthony and Elizabeth Cady Stanton create the National Woman Suffrage Association. They intend that the institution would change the way that the masses perceive women in general. 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Strategic Management Report Of Given Imaging Company

Question: Describe about the Strategic Management Report of Given Imaging Company. Answer: Introduction With the increased competition, globalisation, technological advancement and the need to meet unique patient needs have resulted in the need of a rethinking of the companies approach to strategic management. This allows the company to critically evaluate their market, performance as well their competitors and develop various strategies that earn the company a competitive edge over their competitors resulting in maximum shareholder investment returns. This report, however, will focus on Given Imaging's and more specifically its development of Camera pill which is heavily relied on by most medical practitioners to diagnose gastrointestinal tract ailment. Therefore, this report evaluates the strategic management approaches that Given Imaging's deploy to achieve and maintain competitive market advantages. To achieve this, the report firstly discusses the Given Imaging's external environment in terms of the general operating environment, industry environment, and its internal environment. This will be achieved by discussing situational analysis through PESTEL and SWOT techniques. From the analysis, political, economical and cultural environment is found to be favourable to the growth of the company while ecological and legal environment is found to pose a hindrance to the growth of company. The internal environment will be analysed through analysis of companies resources, core competencies and company capabilities to exploit market opportunities. In the SWOT analysis the company is found to enjoy strengths emanating from human resources, distribution and market reach. Weaknesses are high cost of training and high employee turnover which negatively impact the company marketing strategies. The opportunities emanates from political and economic environment while threat are related to ecological and legal environment. The report will discuss various strategic market growth options including expansion to new foreign units, increase advertisement and widening of the service line in the existing market. Finally, the report gives a recommendation based on the discussion and observation of the company. Company Overview According to Iddan and Swain (2004) Given Imaging is an Israel-based company founded in 1998 by Electro-optical Engineer Gavriel Iddan. The founder of the company developed a medical device, Camera pill that used to send visual images of the gastrointestinal tract to help in locating and diagnosing small intestine ailments. In the year 2014, Given Imaging was acquired by Covidien, a Dublin-based company for $860 million which later Medtronic for $49.9 billion in 2015 (CNN, 2014). The acquisition has allowed the enjoy economies of scale, a larger market share access more resources as well more competent personnel in research, managerial and marketing department. Nevertheless before acquisition, the company has enjoy a relatively positive market performance as indicated by tremendous revenues and net income growth between the year 2003 and 2012 as illustrated in the diagram below; Figure 1; Given Imaging financial performance Source: Given Imaging (2013) However, in the early days the company enjoyed a market monopoly in Endoscopy market but later faced intense competition due to increased awareness of the benefits technology. Among the major competitors includes Olympus, IntroMedic, and Fujifilm Holdings To reach its consumers Given Imaging operated its direct sale in various markets in USA, Japan, Canada, Hong Kong, and Latin America countries. This was made possible due to free media advertisement. External Analysis General External Operating Environment Analysis According to Rothaermel, (2015) the popular tool applied in analysing the environment is PESTEL which aid in analysing the external operating environment encompassing social ecological, political, economical and technological factors. Figure 2; PESTEL framework Source; Rothaermel, (2015) Political environment The medical sector industry is to a larger extent affected by the political policies adopted by different countries of operations (Toth, 2010). Among the political factors included stability, taxation, tariffs and trade treaties among the trading countries. These factors directly affect the company policies and budget. Strict control measures adopted by most of the countries in relation to medical equipment hygiene have resulted in increased manufacturing cost. In addition, difference in quality measures in different countries also poses a challenge to the company products (Keating and Loughlin, 2013) Nevertheless, the increased need to meet to offer affordable healthcare to the most of the government in most of countries most countries has positive impact that allows thriving of competitive strategies adopted by firms in the sector Economic environment Although the industry faced challenges during the economic depression, the economic recovery in the major world market has presented a positive outlook for the sector. The improved economic environment implies increased employment rates and higher incomes to the targeted consumers corresponding to the higher earning to the sector. Further, the stabilisation of the inflation and interest rates European and Asian markets provides a stable and predictable market environment for the growth of the industry Holmes et al. 2013). These factors present a favourable environment for companies to implement various strategies without worries of negative economical impact. Socio-economical environment As noted by Lupton (2012), the medical technology industry and health care industry has experienced some great changes in the recent years characterised by increased attention to the promotion of health and well-being of the society as well as incorporating the high standards to the conscious consumers in the market. In addition, the market is composed of highly informed consumers, technology savvy with unique lifestyles that demands unique health products. Nevertheless, the changing lifestyle with higher urbanised society has resulted in increased level of the digestive tract diseases presenting a market to the Medical technology industry players with an opportunity to expand their market in providing solutions (Frenk et al. 2010). These kinds of characteristics coincide to the firms need to aggressively implement various strategies. Ecological environment As noted by (Porter, 2011) consumers are increasingly becoming conscious on the environmental impact of medical products they buy and use. In addition (Haufler, 2013) noted that by virtue, most the medical technology companies are based in European countries and America, they must adhere regulations in regard to waste disposal as set by the individual. To minimise the negative environmental impacts, majority of the medical technology companies have embarked on recycling processes and enforce strict waste disposal mechanisms to avoid heavy penalties imposed on the companies (Brown and Sovacool, 2011). As a result, the companies have faced increased scrutiny and supervision in the manufacturing negatively impacting the company strategies implementation. Legal environment The legal enacted in relation to product safety, employment laws, financial regulations and health safety laws largely affects medical technology, companies productions process, marketing and operations (Tombs and Whyte (2010). These regulations mainly aim at providing consumers assurance that various product in the market distributed under set hygienic conditions. Further, most of the companies have guarantees safety of their product through seals that ensure they are handily faked in the market. Through strict labelling requirements, manufacturers must clearly display the various important details including handling measure and expiry dates. To promote and protect the worker health and safety, most government demands that firms must assess all health and safety risks (Jones Gordon, 2013). On employees, various countries regulation have set the minimum wage, working age as well as maternity leaves durations among the workers. These strict laws, negatively impact firms in the indust ry. These factors impacts negatively the implementation of competitive strategies. Technological environment Among the technological factors that are likely to impact the medical technology companies are related to rate of technology transfer, government spending on research and development as well innovation development in various market (Kumar and Siddharthan, 2013). More specifically, increased usage of mobile technology and internet where almost all adult have access have result to high reliance on technology to market and monitor distribution of the medical equipment. To market their product most of the companies have resulted to online platforms to reach out to existing and new consumers. To support the industry, the government have increased their investment in the medical field by increasing the budget allocations, building training facilities as well as expanding research and development centres in their respective countries (Jakovljevic, 2013). Some governments like UK have offered subsidies to the companies in the medical technology to promote growth of the industry. The Industry Environment Analysis The sector environment has a direct effect on the company's strategic competitiveness in the whole sector. This environment is analysed through five forces of competition as discussed below: Threat of new entrants New entrant threat is posed by both direct and indirect competitors who are appealing to new markets and rivalling the firms on prices and customer choices (Robinson, 2009). The medical technology industry is a small and a very competitive. As such, in an attempt to enter the highly lucrative market few companies enter the market every year. This can be attributed to high cost and regulation in the medical sector (Enthoven, 2014). For Given Imaging is reputed as among the industry pioneers been around for over two decades with a history of quality and innovative products that meets the consumer expectations (CNN, 2014). In addition the health sector in the last decade have experienced high rate of mergers and acquisitions further inhibiting success of new market entrant thus allowing already established companies to enjoy a considerable share of the market (Gassmann et al., 2013). Overall, these factors makes the threat of new entrants is moderate in medical technology sector. Bargaining power of suppliers Given Imaging has a market reputation especially in Israel of maintaining positive relationships with suppliers CNN, 2014). However, due to scarcity of the raw materials required in the in the production, the supplies of Given Imaging hold a considerable power to the company. Nevertheless, the company prefers to preserve and find new suppliers with the aim of establishing long-term relationships with them thus achieving a constant flow of the raw materials (Given Imaging, 2013). Further, the firm advises supplier to help them cut on the unnecessary cost further cementing their relationships. Bargaining power of buyers The innovativeness and unique of the Given Imaging CAMERA PILL offered it a considerable power over its consumers (Given Imaging, 2013). The patent laws allowed the company to enjoy considerable market dominance for few years. However, the company understand the need of the consumers as well the market trends and strived to meet them. More specifically, Given Imaging has endeavoured to incorporate health and wellness into the creation of its products as society has started becoming more health conscious (Given Imaging, 2013). Threat of substitutes According to (Peng, 2013), threat of products substitute occurs when products or services produced by different companies and that meet needs of the consumers in the market. Ideally, the high profitability in medical technology tend to attract many potential entrants. This is also exacerbated by the favourable economic conditions and medical technological advancement in various countries. However, the threat of substitutes is relatively moderate (Russell, 2010). This can be attributed to the high cost and technological advancement required for the company to produce a similar product. Intensity of rivalry among competitors Hill and Jones (2011) noted that competitive rivalry is the intensity of business rivalry among established firms in any given competitive sector. This results to struggle by the market players gaining the market share of each other in various markets. The major competitors in medical technology facing Given Imaging Company include Olympus, IntroMedic and Fujifilm Holdings (Given Imaging, 2013). The competition is further heightened by the imitation of strategies adopted by rivals. However, high customer loyalty and reputable brand name as well mergers and acquisition have resulted lower rivalry intensity in the industry. Internal company environment analysis The value chain model undertakes a looking inside-out perspective of the companys primary and support activities. The primary activities are marketing and sales and operations inbound and outbound logistics, while support activities include the companys infrastructure, human resource, procurement and technology (Husted et al, 2010). This is as indicated in diagram below; Figure 3; Support and primary activities in value chain model. Source: Kurtz (2012) Primary activities and support activities The primary activities at Given Imaging Corporation entail production, distribution, and marketing of its produce digital medical device, Camera Pill to various markets worldwide (Given image.com, 2014). The company usually sources the raw materials across the world. The companys business strategy gives it an excellent value based and priced raw material and services due to the cost advantages resulting from negotiations with various regional and global suppliers. The establishment of the various operating centers with collaboration with major hospitals allowed the easily their customers in those markets. In addition, Given Imaging operates a supply management system and marketing strategies that seek to ensure continuity and safety of inventory avoiding stock-outs. Support activities Human resource, legal and taxation policies by the governments are the major challenges that face Given Imaging operation in various markets worldwide. To navigate this, the company has restructured its Human resource strategy with a view to attracting and retain the best talents. Through this strategy has enabled the company to hire and retain best talents. This has allowed employing over 800 highly qualified medical technology specialists (Given image, 2013). The organisation workforce mostly is sourced from the local population and trained on the best practices to serve the company. This helps them to focus on their customers world over without being constrained by language, physical and cultural barriers. The company has also relied on Technology in its communication with clientele and customers through their interaction with the customers through their official website and social networks such as Facebook and Twitter (Given image.com, 2014). This helps the management to get cons umer feedback at a reduced cost. Nevertheless, faces high employee turnover mainly due poaching from competitors in various markets especially Asian countries. SWOT analysis Strengths Human Resources; the company had over 800 highly qualified employees to offer service to the client. This gives the company ability to professionally and effectively various competitive strategies Strong distribution network. This gives the company an ability to competitive reach various market effectively and efficiently. Active online communicates that cut on cost of communication A strong network of global sales teams especially in European and American markets that offer the companys a competitive advantage in reaching various regions Strong supplier relationships that help the company avoid shortages in raw materials need in production process Weaknesses High employees turnover due to poaching by rivals that negatively impacts on implementation of strategies developed High cost of training and retaining employees, reducing available resources from the core activities Limited scope of production which was based in Israel that constrains the applicability of the global strategies developed. Opportunities Improvement in the global economy and increased spending power of consumers. Increasing income level among the citizens that results to higher consumer base. Support by various government allow implementation of various competitive strategies Threats Over regulation of the sector that hinders the applicability of some strategies Unfavourable and unpredictable tax policies that negatively finances. Current strategies According to Porter (2009), there are three broad strategies need in creating a strong market position and outperforming competitors, namely product differentiation, cost leadership and focus strategies. According to Johnson et al. (2010), these generic strategies enable a firm to gain a competitive advantage over the competitors. In regard to differentiation strategy Given Imaging company, emphasises on offering products that are perceived in the industry as being unique and innovative by consumers (Given image, 2013). This is achieved by having a different design of Camera Pill and adoption of new technology. Market and product differentiation as applied by the company is strong and defendable for earning above average returns. According to (Kurtz, 2012), for a firm to position itself accordingly, the firms need to have unique products with desirable attributes attracts premium prices among the consumers. This is achieved by creating strong brand loyalty, the uniqueness of the prod ucts offered to consumers and buyer mitigation since they have limited alternatives. To achieve effective differentiation, the company has adopted a strong marketing skills, applied research, and development. However this is faced with a challenge of differentiation are; The Consumers need for differentiation may fall, high imitation of the products decreases perceived differentiation, high cost. In the cost leadership strategy, the company has persistently lowered cost of production by the adoption of latest technologies. This enables the firm to offer a product at comparatively low prices without compromising the quality of the product and thus earning the company a competitive advantage in the market. Conclusions and Recommendation The external environmental analysis shows political, social and technological factor favour the growth of the industry. However, the overregulation and strict government supervision make legal and ecological factors be a hindrance to sectors growth. On the industry environment analysis indicates that the threat of new entrant is low, suppliers bargaining power of is high while bargaining power of buyer is moderate. The intensity among competitors the supermarket is considered low. The internal analysis shows that Given Imaging has engaged well with suppliers well and enhanced quality control of procured materials as well as liaising with more suppliers. Their key strength is customer loyalty and uniqueness of the products, while the price is the key weaknesses. Strategy imitation is the key threats. However high staff turnover poses a great challenge due to costs associated with training. Recommendation Given imaging should apply differentiation strategy. This is due to imitation in the market which similar products at almost equal prices. This can be achieved by producing their product and pricing them differently according to the targeted group. The strategy is most appropriate since it is likely to insulate Given Imaging products from competitive rivalry by creating brand loyalty. It also brings the uniqueness of the product and thus reducing the threat of substitutes in the market as well as creating a barrier to market entry. References Brown, MA Sovacool, BK 2011, Climate change and global energy security: technology and policy options, Boston: MIT Press. CNN 2014, Medtronic buys Covidien for $42.9 billion. 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